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The customer is most familiar with the properties, distribution methods and sales criteria of the product that needs to be packed. The packaging designer, on the other hand, knows raw materials and the technical capabilities of manufacturing machinery. We want to make certain that we understand what you need and hope from the product. An open discussion among all the operators in the packaging chain guarantees the best result. Each case is always a whole that involve e.g. the packaging materials used, structures, dimensioning, markings, and environmental questions.
It has been said that 80% of a successful result is made on the designer’s desk. Our experienced designers are familiar with the requirements of both the product and the distribution channel. Close cooperation with our production department ensure that design takes account of materials, printing techniques and production possibilities from the outset. For you, this means a product that has been thoroughly considered and is reasonable in terms of its costs. Tell us your wishes and ideas, and we’ll take care of the rest.
In addition to structural design of packaging, we also offer design for its visual appearance. Depending on your needs, you can select different design packages, from uncomplicated colour surfaces to special printing and individual design.
A structure that has been skilfully designed saves raw material, reduces excessive packing, and takes account of the durability and dimensioning requirements of the entire transport chain, and the store’s work and space requirements. Consumption of raw material is minimised, and virgin fibre is used as much as possible. The easy opening and flattening of the packaging helps with recycling.
The Adarable Design book is intended as a tool for brand owners and product managers to facilitate the selection of store and campaign materials. The book includes in concise form the matters that need to be taken into account in packaging design and store visibility.